Search Engine Optimisation

What is White Hat SEO?

White Hat SEO indicates the amount of optimisation strategies and tactics that are used, this is targeted to attract an audience through the search engines and makes sure it completely follows the search engine rules and policies. White Hat SEO techniques contain the use of keyword analysis, link building, popularity of the site and backlinking. White Hat SEO is generally used by business who are making long-term investment on their websites.

Common techniques used for White Hat SEO:

Quality content – Search engines are developing more and more every year and they love to see new content on websites as it is an indication that your website is well maintained and up to date. If your content is shared or forwarded by visitors through social media this allows the search engine to pick up that there is a positive content existing on your website which could boost up your ranking score on the search engines.

Titles and Meta Data:

Your title and description should attract new users to your website from the search engine results, the titles need to be short and catchy!

Keyword Research:

The most important technique is to research the type of keywords and phrases people are typing into the search engines to find your website and content that interests them. Target the keywords more towards the services and products you are offering so you can attract customers which will allow them to engage with your site and boost up your website ranking.

BEWARE of Black Hat SEO!

Black hate SEO is the complete opposite of White Hat SEO and can get your site penalised as it does not follow the search engine guidelines. Black hat SEO refers to the usage of aggressive SEO techniques that only focuses on the SEO engines and not the actual audience. Black Hat SEO is mostly stuffing and spamming of your Meta Tags which lets google search engines know that your site is not follow the guidelines. Once your website is not follow search engine optimisation rules then you will be flagged for using Black Hat SEO techniques and your website will no longer rank in google search engines.