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THE 1ST-IT 2025 ANNUAL REPORT

4,180 Tickets. 100% Closed. Zero Chargeable Extras.

The full operational record of what 1st-IT delivered to its London clients in 2025. No marketing gloss, no cherry-picked testimonials — just the numbers behind every invoice we sent.

Total Volume
0
Tickets in 2025
Closure Rate
0%
Every ticket resolved
Billable Extras
£0
Fully within fixed fees
Avg Response · By Priority
P1
3.4m
P2
3.9m
P3
1.7m
P4
2.4m
Tickets Closed
FY 2025
4,180
Closure Rate
0 open
100%
Chargeable Extras
In-scope
£0
Response SLA
Charity client
98%

A Promise Kept 4,180 Times

1st IT logo – Trusted provider of IT Support London for businesses
1st-IT London

Making Technology Simple

In 2025, the 1st-IT operations desk handled 4,180 support tickets across our managed client base. Every single one was closed. None of them generated a chargeable line item on top of the standard service agreement. That figure excludes Priority 5 procurement requests and Priority 9 internal items, which sit outside the operational SLA — what you are looking at is pure reactive and proactive support work.

 

Q

We are leading with this number because it is the only one that matters. A managed service contract is a promise: pay us a fixed monthly fee and we will keep your business running, without surprise bills, without scope arguments, without the quiet dread of opening an email from your IT provider. In 2025 we kept that promise 4,180 times in a row.

WORKLOAD BREAKDOWN

What Actually Broke in 2025

Across 4,180 tickets handled in 2025, the pattern is consistent with what UK SMEs face every day. Three-quarters of the queue was desktop performance. The rest split between user management, server and network issues, and a long tail of hardware and configuration edge cases. Every category has a published response time, and every one of them sits under five minutes.

2025 Tickets by Category
Desktop Performance
1.6 minavg response
3,101 tickets · 74.2%The dominant workload of UK SME IT
User Management
1.7 minavg response
392 tickets · 9.4%Reset password, setup, modification
Server & Network
2.6 minavg response
203 tickets · 4.9%Emails, performance, permissions, connectivity
Desktop Configuration
2.0 minavg response
124 tickets · 3.0%Profiles, builds, software installs
Hardware Failures
4.8 minavg response
24 tickets · 0.6%Desktop, printer, server, network
Everything else
4.2 minavg response
336 tickets · 8.0%Unclassified, mobile, misc

Response times reflect time-to-first-reply, measured as the initial 20% of the combined response-and-diagnostic window tracked in Salesforce. Client acknowledgement is issued alongside the first technical read.

Business Continuity

Where the Tickets Came From

Channel mix matters because it tells you how clients actually want to reach their IT provider in 2025 — not how providers wish they would.

2025 Channel Mix
4,180 tickets across 5 channels
40%30%20%10%0%
32%
31%
26%
10%
2%
Web Portal
Live Chat
Email
Phone
Proactive

The lesson for any business currently choosing an IT provider: ask which channels are genuinely staffed, and ask what the response time looks like on each. A provider that funnels everything to a phone queue in 2025 is a provider that hasn’t moved on from 2010.

CASE STUDY

Client Spotlight: The UK's Biggest Environmental Charity

One of our largest 2025 engagements was with the UK's biggest environmental charity, a household name in the sustainability sector with offices, field staff and a national volunteer network. We are not naming them here because the point of this section is the work, not the logo.

Featured Client

The UK's Biggest Environmental Charity

National household name in sustainability. Offices, field staff and a nationwide volunteer network. Tight budgets, high scrutiny, zero tolerance for downtime.

"Delivering 100% closure and 98% SLA compliance against the charity sector backdrop is the result we are proudest of in 2025."

0
Tickets Handled
Across the full year
0%
Closure Rate
Every ticket resolved
0%
Response SLA
629 of 642 in window
£0
Extra Charges
All within fixed fee

Across the year, this single client generated 642 tickets. All 642 were closed. Response SLA compliance landed at 98%, meaning we acknowledged and began work on 629 of those tickets inside the contractually agreed window. The thirteen that slipped were investigated individually and the root causes fed back into our scheduling.

What made this account work was not heroics. It was the boring stuff: a named technical lead, a documented environment, weekly proactive checks, a shared escalation path with their internal operations team, and a refusal to let any ticket sit in “awaiting client” purgatory for longer than 48 hours without a chase. None of this is glamorous. All of it is what a real managed service looks like at scale.

The charity sector is unforgiving for IT providers. Budgets are tight, scrutiny is high, and the cost of downtime is measured in donor trust rather than just lost revenue. Delivering 100% closure and 98% SLA compliance against that backdrop is the result we are proudest of in 2025.

RESPONSE TIME

How Fast We Responded

Response time is the only SLA that clients actually feel. It is the gap between raising a ticket and hearing from a human who is already working on it. In 2025, every priority level — from "many users cannot do their work" down to "non-urgent reconfiguration" — averaged a response under four minutes.

Average Response Time by Priority
Support tickets only · excl. P0 unclassified
P1 — Critical
Many users affected
3.4 min
3.4 min34 tickets
P2 — High
Staff unable to work
3.9 min
3.9 min171 tickets
P3 — Standard
Productivity reduced
1.7 min
1.7 min3,744 tickets
P4 — Low
Non urgent reconfiguration
2.4 min
2.4 min118 tickets

The pattern inverts what most prospects expect. The volume bucket — P3 “Productivity reduced” at 3,744 tickets — is the fastest to respond at 1.7 minutes on average, because the team is built around it. The urgent cases (P1 and P2) take marginally longer not because they are triaged slower, but because they trigger a multi-engineer huddle before the first reply goes out. Even then, both sit comfortably under four minutes.

Under-four-minute response across every priority bucket — on 4,067 Support tickets in 2025 — is what the fixed-fee promise looks like in practice.

zero chargeable

What Zero Chargeable Actually Means

"Zero chargeable" is a phrase that needs unpacking, because every MSP uses it differently and most use it loosely. In our case it means this: across 4,180 closed operational tickets in 2025, we did not raise a single supplementary invoice for in-scope reactive support. Hardware procurement, third-party licence costs and explicit out-of-scope project work are billed separately and always have been — that is what the Priority 5 and Priority 9 exclusions cover. Everything else was inside the monthly fee.
That number is only possible if three things are true at once. First, the contracts have to be written honestly, with a scope that matches what clients actually need rather than a scope engineered to trigger upsells. Second, the team has to be staffed properly, because a thin team will always reach for the change-request button to manage its own workload. Third, the tooling has to make the cost of each ticket visible internally, so the business knows what it is absorbing and can price the next contract accurately.
We mention all of this because "no surprise bills" is the easiest promise in IT to make and the hardest to keep. The 2025 numbers are the only proof that matters.

” No surprise bills is the easiest promise in IT to make and the hardest to keep”

Chargeable Extras
In-scope
£0
Transparency

The Other Side of the Numbers

A report that only lists wins is a brochure. Three things did not go as planned in 2025.

Miss 01 · Charity SLA
Resolved
13
Response SLA breaches on the charity account. Small percentage, but the absolute number is not zero.
Triage rota restructured
Miss 02 · Migration Scope
Absorbed
2
Infrastructure migrations ran longer than scoped, pushing the Complex bucket past forecast. Cost absorbed by us, not the client.
Scoping tightened for 2026
Miss 03 · Proactive Monitoring
In progress
2%
Proactive tickets too low. A ticket we open before the client notices is always cheaper, faster and less stressful.
Target: double digits in 2026
the takeaway

What This Means If You Are Choosing an MSP in 2026

For Prospects
Ask the right questions
Ask for the numbers.
Not the testimonials, not the case studies, not the partner badges — the raw operational numbers. How many tickets did they close last year? What percentage closed inside SLA? How many of those tickets generated a supplementary invoice? If the provider cannot answer those three questions inside ten minutes with a straight face, you have your answer about whether their service is actually managed.
Three questions. Ten minutes.
The 1st-IT Standard
Signed for 2026
Why we publish ours.
We are publishing ours because we think the bar in the UK MSP market is too low and the only way to raise it is to show what a clean year looks like on paper. 4,180 tickets. 100% closed. Zero chargeable. 98% Response SLA on our largest charity engagement. That is the 1st-IT standard, and it is the standard we are signing our 2026 contracts against.
Raise the bar. Sign the proof.
READY FOR THE 1ST-IT STANDARD?

Stop guessing what your MSP actually delivers.

Book a 30-minute scoping call. We'll show you exactly how your current support stacks up against the 2025 numbers in this report — and what a fixed-fee, zero-surprises managed service looks like for a business your size.

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